The video begins with a high-tempo, upbeat music track that continues throughout, with the This Girl Can logo in the top right of the screen.
A female voiceover says the following words: "For 10 years, This Girl Can has celebrated women getting active in whatever ways work for them."
During this sentence, we see the words ‘For 10 years’ appear on a purple background, followed by a quick transition between shots of different women getting active: kicking a boxing bag, jumping on a trampoline, swimming, practising judo, roller-skating, boxing, playing rugby and using a seated leg press in a gym.
The voiceover continues: "Together, we've helped to break down barriers, challenge stereotypes and show there's no one way to be active."
During this sentence, we see the words ‘Helped to break down barriers’ drop in from the top of the screen on a purple background, followed by a split screen of the words ‘Challenge stereotypes’ and, to the right, shots of different women running, exercising with their babies, dancing and doing warm-up squat jumps with a group on a pitch in a circle.
The voiceover continues: "But despite this progress, there is still more work to be done."
The words ‘There is still more work to be done’ slide in on the purple background.
The voiceover says: "Women remain less active than men." These words appear individually on screen.
She continues: "And for some, the world of sport and physical activity still doesn't feel like a space where they belong."
During this sentence, we see a defeated-looking woman leaning on a wall, a woman arguing with a man in a living room and an exhausted woman collapsing onto a sofa.
The voiceover says: "Our research found that only one in 10 women from lower-income backgrounds feel they completely belong in physical activity."
The words ‘One in 10 women from lower-income backgrounds feel they completely belong in physical activity’ appear on screen.
A shot of two women walking with their children in prams appears alongside the following text, which is also spoken: "And one in six have felt so unwelcome that they've never returned to that activity."
The voiceover says: "But this isn't just about the sport and physical activity sector. It's bigger than that."
The words ‘This isn’t just about our sector’ slide in and flash on a green background.
The voiceover continues: "This feeling of exclusion is shaped by a mix of economic, social and emotional barriers."
During this sentence, we see a slow-motion shot of people walking down a busy high street.
The voiceover says: "Right now, 61% of women on lower incomes are thinking about getting active."
There’s a split screen with the text ‘61% of women on lower incomes’ on the left, and shots of women dancing on the right.
The words ‘thinking about getting active’ are then overlaid across the whole screen, with the women dancing in the background.
The voiceover says: "Lots of great work is already happening across the country, but we're not there yet."
During this sentence we see shots of the Black Girls Do Run club warming up and laughing, before the words ‘But we’re not there yet’ appear over the top of a woman preparing to lift a barbell.
The voiceover says: "This is our opportunity to change the narrative and support our women."
During this, the words ‘This is our opportunity’ scroll across the screen on a purple background, followed by ‘to change the narrative and support our women’ appearing individually.
There’s a shot of a large group of women and roller-skaters dancing, embracing and clapping animatedly, with the following overlaid words that are also spoken:
"Together, we can help more women feel like they belong in the world of sport and physical activity and inspire them to be more active."
The voiceover continues: "Our insight report shows how we can all bring back joy, make women feel seen, and create a world where every woman feels welcomed. Read it to see how you can help."
During this sentence, we see a shot of the front cover of the report, entitled ‘Belonging Starts with Inclusion’ followed by pages from it with the titles ‘Methodology’, ‘About our women’, ‘Barriers’, ‘Motivations’ and ‘Conclusion and shared ambition’.
The following words appear on the screen as they’re spoken: "Because belonging starts with inclusion."
The video ends with a slate featuring the This Girl Can logo and the URL www.thisgirlcan.co.uk/startwithinclusion, as the music track comes to an abrupt end.
