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Campaign hub

We are on a mission to inspire women and girls of all shapes, sizes, skills, and backgrounds to get active on their own terms. With your support, we can do this!

About the Hub

Our campaign hub has been designed so that any organisation or individual looking to deliver This Girl Can experiences have the tools to do so. 

It offers a wealth of resources to help make your activities better suited to the needs of women and girls, with inspirational materials and practical resources including toolkits, assets and guides. 

There’s also a community area for you to share your stories, with our latest news keeping you up to date with everything that’s going on with This Girl Can. 

The Enjoyment Gap

Research has shown us that women are less likely to enjoy being active than men. 

We call this the enjoyment gap – and it’s up to all of us to close it. 

Find out more

A group of smiling women in an exercise class
Women take part in a boxing exercise class

Resources

If you run a class, club or leisure centre you’ll discover plenty to inspire you in our This Girl Can resource hub, including insight, toolkits and guides, and brand assets and photos. 

Check them out

Supporter stories

Two women run together
RunVerity

This Girl Can showcases RunVerity, an inclusive running club helping women get active in the community.

Fitness class jump in the air
Our Parks

This Girl Can showcases Our parks, founded to ensure there is easy access to exercise in local communities.

Football team huddle
Saltley Stallions Women's FC

This Girl Can showcases Saltley Women's FC, an inclusive football club open to women from all backgrounds, created after a high demand from Muslim women in Inner City Birmingham to have more opportunities in football.

See all stories

The National Lottery logo - a hand with crossed fingers - above the writing "30 years of changing lives".

This Girl Can and The National Lottery

By playing The National Lottery you're helping the award-winning This Girl Can in its mission to tell the real stories of women who get active or play sport in the way that’s right for them, using images that show what activity really looks like in all its sweaty, jiggly glory.

Latest news

A smiling man and a woman stood side by side in a living room, taking part in a workout.
What we learned from Couch to Fitness

We’ve worked with Our Parks to create a new guide with loads of tips and advice for anyone interested in making their physical activity initiatives more inclusive.

 - 3-minute read
A woman bends to lift a barbell in a gym
'Ask for Angela' pilot launches in fitness and leisure sector

We've helped launch a trial of the nationally recognised 'Ask for Angela' safety campaign in 11 fitness and leisure centres across south-west London.

 - 4-minute read
A woman instructs a group of women in an exercise class
This Girl Can Classes are changing

EMD UK and This Girl Can are rebooting our group exercise classes to support instructors to engage more women in their classes.

See all news