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Let's Lift The Curfew

This Girl Can runners at Let's Lift the Curfew campaign activation

Let’s Lift The Curfew launched in October 2023, to showcase women’s stories and concerns around getting active outdoors in the darker months. Alongside this, it called on wider society to acknowledge their role in making getting active outdoors safer for women.

This year, the campaign is back with a flagship event in Manchester, kickstarting hundreds of local runs across the country.

Runners at night taking part in Let's Lift The Curfew in 2023.

What events are happening?

We'll be hosting our flagship run in partnership with GM Moving in Manchester, on the evening of Monday 28 October. The run will coincide with the clocks going back and the return of fewer daylight hours, drawing attention to the need for women’s safety when exercising in the winter months. 

This year, we are also working with supporters to host additional runs across the UK, to drive awareness on a national scale. Good Gym and England Athletics’ Run Together programme will be supporting the campaign and hosting a number of events during the week beginning 28 October, that anyone can attend.

How can you support Let's Lift The Curfew?

We would like to invite you to put on your own local Let’s Lift The Curfew run, to keep raising awareness of the campaign with your community.  

Some ideas of things you might like to consider: 

  • Is there a regular evening run that is already hosted in your area that could be turned into a Let's Lift The Curfew event this October? This could also be a cycle, walk or other activity.
  • Who are the women in your wider networks who you could invite to join your run? Which communities live in your area who Let's Lift The Curfew would resonate with?
  • We've produced some social media assets for you to use, organised by the different programmes used to generate each asset (Canva, PowerPoint and Photoshop), with instructions for each - assets for approved This Girl Can supporters, which include the TGC logo, can be found here, while there are logo-free assets to help anyone promote their run below.
  • England Athletics have produced a guide to running in the dark for individual runners and leaders that we would recommend reading through to consider ways to keep safe during your event.
  • GoodGym have put together a training guide on male allyship to help improve women’s safety at night, which may be helpful to share with male runners joining your run. 

Illuminated Let's Lift The Curfew sign at night, featuring the words 'Safety concerns and a perceived curfew prevent many women from getting active during the darker months'.

Tips and advice to promote your event

To celebrate the success of your event, we'd encourage you to share this across your group and personal social channels to shout about your support.

To showcase solidarity across the different runs and activities, we'd encourage you to share an image of your group all together on social media, tagging @thisgirlcanuk and using the hashtag #LetsLiftTheCurfew to spread the message wider.

To help you promote your event we've put together some social media assets for you to use - these are split up into the different programmes used to generate each asset, with instructions for each.

When promoting your run please use the #LetsLiftTheCurfew hashtag and tag in This Girl Can where appropriate as we would love to see your posts and re-share:

Canva components

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift The Curfew - Canva components Download the file - 86.16 KB

The toolkit for Canva users consists of drag-and-drop components for social media (1:1 ratios).

Each component is transparent to ensure that our branding appears in the right place, size and proportion.

Simply add your hero image under the branded assets in the layers panel.

Then add your logo and you're ready to export.

PowerPoint

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift The Curfew - PowerPoint Download the file - 2.36 MB

To add your own picture:

  • right click on the template picture above and select “Change picture - from file/this device”
  • navigate to your own image and select and click open
  • your logo should replace the template picture.

Photoshop

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift the Curfew - Photoshop Download the file - 8.78 MB

Please toggle on and off the layers as needed for Photoshop.

PNG images

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift the Curfew - PNG files Download the file - 50.64 KB

Thank you for lifting the curfew with us!

For more info, please email us